Nike Foundation
A digital platform that reached 30M+ young people.
Architected and built a global digital platform for girls, from concept to scale, across 52 countries and 17 languages.
01
The challenge
Girls in low-income settings had little that spoke to them directly on the phones they were starting to carry. The foundation wanted a platform built for them, at scale, across markets and languages.
02
What we did
Led the platform from concept to scale as Senior Design Innovation Manager, with a global team.
03
What we built
A digital media platform localised across 52 countries and 17 languages, built to be used on the phones young people actually had.
04
What happened
The platform reached more than 30 million young people across 52 countries in 17 languages.
- 30M+ young people reached
- 52 countries
- 17 languages
Bring us the next important thing.
Tell us what’s pressing, what you’ve tried and why it matters now. A few sentences are enough.
